Create fertility
goals:
optimised site copy for increased traffic
client:
agency (Noisy Little Monkey)
outcomes:
rewritten & optimised site copy, technical evergreen blogs on FAQs
CREATE Fertility underwent a full website audit, which led to a much-needed complete website rewrite & optimisation.
alongside the general site copy, which i rewrote for clarity, engagement, and optimised for search, i produced several terminology-heavy blogs about the process of IVF. the purpose of these evergreen articles was to answer FAQs from potential IVF and fertility clients.
this is a prime example of work that required extensive research and refinement to ensure that the technically advanced subject matter
was written in an accessible and engaging way.
