Home Leisure Direct
goals:
boost engagement, increase brand awareness & increase website traffic
client:
agency (Noisy Little Monkey)
brand new tone of voice & brand guidelines doc, social media content plan, refined social strategy
outcomes:
HLD came on board with very little information on their
brand guidelines or tone of voice.
my mission was to build out a content strategy
& create an overall brand vision to drive sales
without being salesy.
this included cultivating a tone that spoke to their company motto:
“serious fun”.
