oak furnitureland
goals:
consistent branding & tone, increased traffic & engagement, increased sales
client:
agency (Noisy Little Monkey)
optimised on-page product copy, evergreen blogs, social content & strategy, community management, influencer management
outcomes:
OFL’s tone of voice was well established, though they were yet to
develop thorough brand guidelines or refine this into a deck.
after careful consultation, i produced a comprehensive guidelines document, covering everything from tone to formatting.
to further their reach & help them tap into new audiences,
i developed new ways of describing and selling their furniture
to their target market.
the new strategy was implemented on Instagram & Pinterest,
then tested & refined to steer them OFL closer to their goals.
